Music may be our differentiator, but philanthropy is our soul. Since 1971, Hard Rock has believed it’s our duty to help protect the planet and give back to our communities. We have a deep compassion for others and a dedication to making the world a better place to be.
Living Our Mottos
Social purpose is the life of Hard Rock, a company founded on the mottos – Love All-Serve All, Take Time To Be Kind, Save The Planet, and All Is One. We work to improve lives, help communities and sustain the earth, infusing the power of music into all we do, wherever we are.
Donation Request Form
Thank you for your interest in partnering with Hard Rock Hotel & Casino Atlantic City. Due to the ongoing global pandemic, local organizations within Atlantic County will be our top priority until further notice. We understand that this is an unprecedented time for many, but our community needs our support now more than ever. We appreciate your understanding and look forward to expanding our geographical support in the near future.
Sleep Out: Atlantic City Edition
On November 22nd, team members gave up their beds for one night to sleep outside in solidarity with the homeless youth in this region. Through this, they were able to reach their goal of raising $12,500 for Covenant House New Jersey – a local nonprofit committed to providing an array of services to young adults experiencing homelessness.
Hard Rock Heals Foundation
Since our doors first opened on June 14, 1971, the Hard Rock International mission has been to do well by doing good in the communities we serve. The wide range of philanthropic causes we have supported around the globe tie directly to the Hard Rock International Mottos: Love All - Serve All, Take Time To Be Kind, Save The Planet, and All Is One.
We have donated millions to causes including autism awareness, cancer prevention, human trafficking, hunger, drought, and disaster relief.
Hard Rock Heals Foundation provides grants and assistance to individuals whose goal is to heal through the power of music. Partnerships with like-minded, music-centric organizations allows Hard Rock Heals Foundation the opportunity to improve lives and promote wellness.
In 2016 Hard Rock International created the Hard Rock Heals Foundation, an internal brand segment committed to championing the message that music is power. Focused on funding music-centric health and wellness programs worldwide, Hard Rock Heals Foundation seeks to partner with organizations immersed in music philanthropy.
Music is energy; it inspires, connects, and restores. Through both internal campaigns and consumer facing programs we invite the world to join our effort to improve lives and heal through the power of music.
We know that positive change is possible. Through our unique platform of worldwide cafes, hotels casinos, our passionate guests, a world-class roster of artists ambassadors and the incredible team of Hard Rockers we will make the world a better place for us all.
Learn more on the history of Hard Rock.