High-end meets fun and playful at 24K, an Atlantic City boutique specializing in apparel for women and men. From elegant, handmade dresses and other evening wear to beach and loungewear, find exactly what you’re looking for in our diverse selection of women’s apparel. Our men’s collection features a variety of blazers, shirts, pants, shoes, accessories, leather goods, and more.
Stop by our Atlantic City clothing outlet and enjoy good music, cool people, and quality pieces. Visit 24K during your stay at the Hard Rock Hotel & Casino Atlantic City.
Monday - Wednesday
10AM - 8PM
10AM - 9PM
10AM - Midnight
10AM - 1AM
10AM - 9PM
The Cellar Wine & Spirits
Coming this MayComing this May, take a walk around our newest retail space, The Cellar! Choose from our vast selection of award-winning wines and premium spirits available for purchase.
Rock Shop®We’re all about the memories. Rock Shop® is as much a part of who we are as the world-class entertainment at every turn, providing replicas of rock icons, memorabilia and more for you to treasure.
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Hard Rock Store®Find everything you need to look and feel like a rock star.
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RocktaneVisit our Atlantic City gas station with a twist, from late-night snacks to a car wash before hitting the road.
Fralinger'sThe most famous name in salt water taffy.