The most famous name in salt water taffy.
While the origins of salt water taffy remain a mystery, one thing is for certain: No one did more to promote this popular Atlantic City confection than Joseph Fralinger. The one-time glassblower and fish merchant took over a taffy stand on the Atlantic City Boardwalk in 1884, perfecting his own recipe for salt water taffy the following year.
As Fralinger’s grew his business – it counted 25 flavors (the most in Atlantic City) and 6 locations – he wanted to find a way for visitors to bring the popular confection home with them. So, he created the first Atlantic City souvenir: Salt water taffy packed into 1-pound oyster boxes. More than 125 years later, salt water taffy is still Atlantic City’s most popular souvenir and a household name across America.
The Cellar Wine & Spirits
Now OpenTake a walk around our newest retail space, The Cellar! Choose from our vast selection of award-winning wines and premium spirits available for purchase.
Hard Rock Store®We’re all about the memories. Hard Rock Store® is as much a part of who we are as the world-class entertainment at every turn, providing replicas of rock icons, memorabilia and more for you to treasure.
24KFrom the beach to evening wear, find exactly what you're looking for at our boutique Atlantic City clothing outlet.
Bernie Robbins JewelersFor more than 55 years, Bernie Robbins Jewelers has been the top luxury jeweler in the region.
RocktaneVisit our Atlantic City gas station with a twist, from late-night snacks to a car wash before hitting the road.
Rock Shop®Find everything you need to look and feel like a rock star.
Wentworth GalleryWentworth Gallery at the Hard Rock Hotel and Casino in Atlantic City is the place where rock and art meet and where you can meet renowned pop artists.