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1000 Boardwalk, Atlantic City, NJ 08401, USA
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Fralinger's

The most famous name in salt water taffy

While the origins of Salt Water Taffy remain a mystery, one thing is for certain. No one did more to promote this popular Atlantic City confection than Joseph Fralinger. A former glassblower and fish merchant, Joseph opened a small concession on the Atlantic City Boardwalk and by 1884, Joseph took over a taffy stand. He perfected his own recipe for Salt Water Taffy, introducing his first batch of molasses taffy in 1885. Throughout the years he developed a number of new flavors, eventually offering Atlantic City's largest selection with 25. As Fralinger's grew to six locations, he decided that Salt Water Taffy should return home with resort visitors. Using experiences from his fish merchant days, he packed one pound oyster boxes with Salt Water Taffy, making it the first "Atlantic City Souvenir." The one-pound box still remains the most popular souvenir over 125 years later. And by 1899 Salt Water Taffy had become a household word across America! In the years that followed, Fralinger introduced a number of new confections such as creamy fudge, macaroons, peanut chews, mints and chocolate covered pretzels. All were based on original Fralinger family recipes. We hope you and your family enjoy them as much as we do!

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